Spotting you in a crowd.

In an image-obsessed age, your brand can’t afford a single “bad hair day.” Great brands don’t just step out of the shower; they’re created from an emotional reaction — to a name, to an image, to a product. At Taft, we work with our clients to develop this emotional connection with their customers and to create an experience that not only shapes perception and influences behavior, but is real, tangible, measurable and unforgettable.

  • Naming
  • Identity
  • Strategy
  • Positioning
  • Consumer Insights
  • Copy and Visuals
  • Audits and Architecture
  • Labels and Launch
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